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Key Challenge

 

1. To position Smoothe Mixx ™ as a significant breakthrough technology in personal development, business training, motivational and inspirational communication.

 

2. To make Smoothe Mixx ™ famous with a clear, provocative end benefit

 

Competitive Context

We don't pay the elite to use our products - They pay us to enhance theirs. Although they are paid to promote products from other large global companies, these same elite individuals purchase & use our Smoothe Mixx ™ to communicate to their target audiences.

 

Winning Mindset

Revolutionary – Powerful – Educational – Inspiring – Motivating - Creative.

 

Overall Brand Positioning

"INSPIRED LEADERS MIXX THEIR MESSAGES WITH OUR MUSIC"

 

Tag Line

“LEARN MORE, ACHIEVE MORE, BE MORE, ENJOY MORE”

 

 

Creative

We have taken a revolutionary and leading edge marketing approach which provokes intrigue and has made the Smoothe Mixx ™ brand functionally famous within a short period of time.

The Smoothe Mixx Technology™ audio experience has become a regular part of training, playing and relaxation for elite personal development and business process speakers - with benefits so great that Smoothe Mixx ™ is a key part of their training, product portfolio & and promotional media kit.

 

Although Smoothe Mixx ™ is well known and respected in the elite groups; the marketing and advertising role is to drive awareness into the larger population by communicating the benefits and value add Smoothe Mixx brings.

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