Key Challenge
1. To position Smoothe Mixx ™ as a significant breakthrough technology in personal development, business training, motivational and inspirational communication.
2. To make Smoothe Mixx ™ famous with a clear, provocative end benefit
Competitive Context
We don't pay the elite to use our products - They pay us to enhance theirs. Although they are paid to promote products from other large global companies, these same elite individuals purchase & use our Smoothe Mixx ™ to communicate to their target audiences.
Winning Mindset
Revolutionary – Powerful – Educational – Inspiring – Motivating - Creative.
Overall Brand Positioning
"INSPIRED LEADERS MIXX THEIR MESSAGES WITH OUR MUSIC"
Tag Line
“LEARN MORE, ACHIEVE MORE, BE MORE, ENJOY MORE”
Creative
We have taken a revolutionary and leading edge marketing approach which provokes intrigue and has made the Smoothe Mixx ™ brand functionally famous within a short period of time.
The Smoothe Mixx Technology™ audio experience has become a regular part of training, playing and relaxation for elite personal development and business process speakers - with benefits so great that Smoothe Mixx ™ is a key part of their training, product portfolio & and promotional media kit.
Although Smoothe Mixx ™ is well known and respected in the elite groups; the marketing and advertising role is to drive awareness into the larger population by communicating the benefits and value add Smoothe Mixx brings.
